With many ‘full service’ agencies targeting the same prospects with similar services, true differentiation is essential in today’s design & marketing industry. Recognising this, Manchester-based Foundry Communications looked to develop and grow their own business through a more specialist proposition.
Our role has been to support this transition, across agency language, Our role has been to support this transition, across agency language, content, targeting, sales messages and everything in between, including the re-calibration of their broader offers previously positioned as two distinct agency divisions (Foundry Comms and Foundry Healthcare), creating instead one, symbiotic proposition.
The new Health, Wellbeing, Vitality & GFP’s offer enables the agency to The new Health, Wellbeing, Vitality & GFP’s offer enables the agency to target the ever-changing consumer healthcare landscape more effectively. One in which the lines between brand, shopper, patient, family and Health Care Professional are increasingly blurred, disrupted by new consumer behaviour, innovation, technology and regulation.
The process also aligns to a clearer targeting strategy to engage more pThe process also aligns to a clearer targeting strategy to engage more prospects who truly reflect the agency’s own passion and values; this being to do business with and work alongside those who exist to make a genuine and positive difference to people’s lives.
Supported by the on-going management of intelligent sales campaigns, this is an integrated partnership that continues to evolve as we listen, learn and adapt in line with changing market conditions, new findings and internal capability.
Visit: Foundry Communications