Jett Group Inc.
Headquartered in Colorado, USA, Jett are passionate about the outdoors lifestyle. As such, they’ve developed an unmatched understanding of technical apparel, protective gear, sports equipment and aligned categories. Coupled with their unique end-to-end design and development offer, it’s a proposition few others can match.
The team at Jett had clear ambitions for growth. Recognising the huge levels of competition in the market however, they knew it was vital to present the business as effectively as possible and, to do so, required a suite of powerful, new sales & marketing tools.
Leveraging their unique proposition, we developed a range of sales & marketing content, showcasing how they partner with different businesses across a wide range of product design challenges and objectives. This included the writing and production of detailed case studies to illustrate the depth and accountability of their long-standing relationships.
Jett’s audience is diverse, ranging from team-based, product design professionals within large, global organisations to the owner/managers of smaller, specialist manufacturers. So, we identified and sourced a database of International prospects that met these different commercial criteria and implemented a customised, cloud-based CRM.
Finally, we managed the design and build of a highly-visual, engaging new website with improved usability and content publishing tools. Coupled with new photography to illustrate the technical and aesthetic qualities of Jett’s work and collaborative culture, this positioned the agency ahead of key competitors and exactly where they deserved to be.
Visit: Jett Development Group