Marks use “design adaptation” to help scale brands. Mind-bendingly efficient, this provides brand consistency at every channel, through every medium, in every territory. It’s a revolutionary design agency model, created for a globalised world and a sniper shot at the industry status quo.
Our brief was twofold: develop and integrate Marks’ sales processes in line with newly acquired parent company requirements, and augment and clarify their core message. Our ultimate goal being to position Marks as the most effective partner for delivering strategic creative platforms globally, at speed, efficiently and without compromising creativity.
Design Adaptation was a new-to-market offer so, working closely with their Belfast, Birmingham and London offices, we first managed a series of on-site planning workshops to develop proposition language and visual assets that would communicate it’s benefits clearly to new audiences.
Next, we developed two core campaigns: Design to Shape Business and Design to Scale Business, designed to target two specific prospect types independently. The first, smaller businesses positioned for international expansion but requiring intelligent, simple design frameworks to aid that growth. The second, some of the world’s largest consumer brands, working to global marketing procurement directives around system efficiency.
Finally, we implemented the tools and processes required to activate ongoing sales campaigns, establishing a formal infrastructure for data management, email marketing, content distribution and opportunity management. Leveraging a combination of existing client stories and thought-leadership, we delivered a global outreach program that produced high-level connections across the Retail, FMCG and Technology sectors.